9月份WAW重量出击——移动互联网的监测

– 独家赞助 –

　　虽然中国的互联网用户已经增长到3亿多，但移动通讯仍然是人们首选的通讯方式。而今，互联网和移动的融合已经成为不容忽视的趋势，而其结果便是移动互联网的日益壮大。中国互联网协会最新公布的统计结果显示中国的移动互联网用户已经增长到1.55亿人

　　在此趋势的推动下，越来越多的公司聚焦在提供移动互联网的解决方法上。随着移动互联网的发展，移动互联网的网站分析也开始吸引越来越多人的注意。移动互联网和固网最大的区别，则在于移动通信运营商于产业链上的绝对主导地位。在移动互联网中，运营商牢牢控制着网站分析所需要的绝大部分数据。

　　本次活动中，我们请来了中国移动通信研究院产业研究所的颜红燕副所长和陶振武博士、英特尔公司互联网营销总监于洪先生、飞拓无限CEO陈昶先生，以及UCWEB的BD总监曹佩蓉女士。通过嘉宾的演讲和圆桌对话，我们将进一步了解移动互联网分析行业的发展、运营商在移动互联网分析中的角色，以及他们对移动互联网行业发展的长远规划。

本次活动的时间安排如下:


感谢中国移动对本次活动的赞助。本次沙龙中我们将不收取任何费用，现场将提供免费饮料。

要注意的一点是，跟以前的聚会一样：请大家在报名参加这次聚会时，一定要点击本帖篇首或者篇尾的红色注册链接。有其他疑问直接给Florian Pihs先生电话： 13401191916。我们到时见！

– Sponsored by –

When I was still in working in market research, I used to tell clients "If you see the US as an Internet country, you have to see China as a mobile country". While that is somewhat less true today, when we have more than 330 million Internet users, the dominant from of communication is China is still the mobile phone. The macro story these days then is the convergence of these two worlds, Internet and Mobile. Mobile Internet is growing increasingly popular. CNNIC is already reporting 155 million mobile internet users.
With such a large number of users, companies are turning their focus on providing mobile internet solutions to their audience. With this increased importance comes a focus on ROI, measurement and analytics. We will explore these topics in detail in this month’s Web Analytics Wednesday. One of the key difference between the fixed and mobile Internet in China is the important role carriers play in the mobile ecosystem. China Mobile, this weeks sponsor and its competitors, control a significant part of the data for mobile analytics. We will use this weeks event to explore their role more deeply and provide input into their considerations for mobile analytics.

We will start the day with a quick intro about WAW globally and in Beijing and then Dr. Zhenwu Tao of the China Mobile Research Institute will introduce their work and thought about mobile analytics. This will be followed by an expert panel on mobile analytics with representatives from China Mobile, Mobile Analytics vendors, Mobile advertising agencies, media agencies and advertisers. Please see the whole agenda below.

Agenda:


China Mobile;s sponsorship allows us to host this month’s event free of charge. We will have some snacks and soft drinks available, without the usual buffet dinner.

Please join me and 60 other web analytics enthusiasts to learn about mobile analytics, meet cool people and have an all around great time. Bring any friends who might be interested to join our community along.

I am looking forward to meeting you on Wednesday September 2nd

You are invited to the following event:
Beijing Web Analytics Wednesday: Mobile Analytics – sponsored by China Mobile

Date:
Wednesday, September 02, 2009 from 7:00 PM – 9:00 PM (GMT+0800)