5月WAW，本周三（5月13日）！

Speaker: Florian Pihs, Digtal Planner, Blogger & Beijing

WAW HostTopic: Testing at the core of digital optimization

In post on "Landing Page Optimization" in early 2008 Florian has made point that is still almost unanimously ignored in developing websites in China.

The most effective way to an optimized landing page is testing,
but testing itself comes as one part of part of an
effective optimization process."

Florian would like to take this opportunity to reprise this post in a presentation. His objective is to help all attendees to take a fresh look at their web analytics and optimization process and come away with new ideas on how to make it work better. He will propose an analytics framework that is applicable to all web analytics tools and companies of all sizes and provide some tips on how to make it work in practice.

Please join me and more than 30 other web analytics enthusiasts to lear about web analytics, meet other webenthusiasts and have an all around great time. Bring any friends who might be interested to join our community along as well.

We will have a buffet dinner and soft drinks available for our guests. Be prepared to spend RMB 50 for the evening. As usual the knowledge you get in exchange is invaluable.

Address:
Lugas Villa (Description and Map)
朝阳区三里屯北街41号同里后
7 Sanlitun North Street, (right behind ‘3.3 Plaza’ in Sanlitun) 

Schedule:
19:45 – Door open
20:15 – 20:45 Presentation
20:45 – 21:00 Q&A Session
21:00 – 22:00 Networking

Looking forward to meeting you on Wednesday May 13th

Florian Pihs – 
Planner Strategy and Innovation MRM Worldwide, Beijin
Blogger and Beijing WAW host 

Email: florianpihs@gmail.com
Mobile: 13401191916 

You are invited to the following event:
Beijing Web Analytics Wednesday, May 2009: Testing at the core of digital optimization 

Date:
Wednesday, May 13, 2009 from 8:00 PM – 10:00 PM (GMT+0800)   

Location:
Luga’s Villa
7 Sanlitun North Street
Beijing, Beijing
China

For more information click here